Greg, Nick and Jack want to welcome to the Celebrity Expert Marketing family.
Rule #1: All marketing must be direct response marketing.
Rule #2: All marketing must be personality driven marketing.
Rule #3: You can never rely on the power of 1. Followup. Followup. Followup.
Rule #4: You must know your market better than anyone else competing in your space.
Rule #5: You must show up big, or go home.
Greg, Nick and Jack (along with Lindsay Dicks) are the co-authors of the Best-Selling book, Celebrity Branding You. Celebrity Branding You® laser focuses on one of the most profound yet simple business concepts that will revolutionize your business. By Celebrity Branding® yourself as the expert in your field, you are able to distinguish yourself and your business in such a way that you can eliminate any competition you may have.
While prospects may shop other alternatives for your product or service, in the end the only way they can get you and your unique style and talent is to buy from you and your business. This method of growing a business not only offers the advantage of brand identity but also creates the highest level of relationship building with a personality-driven brand. This book is written in a very specific style to allow you as a reader to walk through the process of Celebrity Branding® step-by-step, until at the end you will understand all the elements required in order to Celebrity Brand® your business.
Whether you are a one person business or a multimillion-dollar operation, Celebrity Branding You® offers the opportunity to create a unique brand that cannot be copied. If you have ever wondered if you could be the celebrity expert in your field, this book gives you the opportunity and the tools to make it happen.
Greg Rollett, @gregrollett, is a Best-Selling Author and Marketing Expert who works with experts, authors and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.
Greg has written for Mashable, Fast Company, Inc.com, the Huffington Post, AOL, AMEX’s Open Forum and others, and continues to share his message helping experts and entrepreneurs grow their business through marketing.
Greg’s client list includes Michael Gerber, Brian Tracy, Tom Hopkins, Sally Hogshead, Coca-Cola, Miller Lite and Warner Brothers, along with thousands of entrepreneurs and small-business owners across the world. Greg’s work has been featured on FOX News, ABC, NBC, CBS, CNN, the USA Today, Inc Magazine, the Wall Street Journal, the Daily Buzz and more.
Greg is married to his high school sweetheart, Jennifer and they have one amazing son, Colten Connor.
An Emmy Award-Winning Director and Producer, Nick Nanton, Esq., produces media and branded content for top thought leaders and media personalities around the world. Recognized as a leading expert on branding and storytelling, Nick has authored more than two dozen Best-Selling books (including the Wall Street Journal Best-Seller StorySelling™) and produced and directed more than 40 documentaries, earning 5 Emmy wins and 14 nominations. Nick speaks to audiences internationally on the topics of branding, entertainment, media, business and storytelling at major universities and events.
As the CEO of DNA Media, Nick oversees a portfolio of companies including: The Dicks + Nanton Agency (an international agency with more than 3000 clients in 36 countries), Dicks + Nanton Productions, Ambitious.com, CelebrityPress, DNA Films®, DNA Pulse, and DNA Capital Ventures. Nick is an award- winning director, producer and songwriter who has worked on everything from large scale events to television shows with the likes of Steve Forbes, Ivanka Trump, Sir Richard Branson, Rudy Ruettiger (inspiration for the Hollywood Blockbuster “Rudy), Brian Tracy, Jack Canfield (The Secret, creator of the Chicken Soup for the Soul Series), Michael E. Gerber, Tom Hopkins, Dan Kennedy and many more.
Nick has been seen in USA Today, The Wall Street Journal, Newsweek, BusinessWeek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, Forbes, FastCompany, and has appeared on ABC, NBC, CBS, and FOX television affiliates across the country as well as on CNN,FOX News, CNBC, and MSNBC from coast to coast.
Nick is a member of the Florida Bar, a voting member of The National Academy of Recording Arts & Sciences (Home to The GRAMMYs), a member of The National Academy of Television Arts & Sciences (Home to the EMMYs), Co-founder of The National Academy of Best-Selling Authors®, and serves on the Innovation Board of the XPRIZE Foundation, a non-profit organization dedicated to bringing about “radical breakthroughs for the benefit of humanity” through incentivized competition, best known for it’s Ansari XPRIZE which incentivized the first private space flight and was the catalyst for Richard Branson’s Virgin Galactic. Nick also enjoys serving as an Elder at Orangewood Church, working with Young Life, Downtown Credo Orlando, Entrepreneurs International and rooting for the Florida Gators with his wife Kristina and their three children, Brock, Bowen and Addison.
JW Dicks, Esq. is an attorney, best-selling author, entrepreneur and business advisor to top Celebrity Experts. He has spent his entire 35-year career building successful businesses for himself and clients by creating business development and marketing campaigns that have produced sales of over a billion dollars in products and services. His professional versatility gives him a unique insight into his clients’ businesses to see untapped opportunities to capitalize on, allowing him to use his knowledge of how to structure and position their business to take advantage of them.