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How To Write Email Campaigns With Heart That Also Make Sales

Wednesday, January 27th, 2016

Email marketing. You know you should be doing it. You know it can be an effective and cost effective way of making sales.

But do you know how to write emails that your customers and prospects will open?

And if they open it, will they read it?

Will they click on your links?

And will they hire you or call you to start your process after reading your emails?

In 2015 alone I wrote more than 500 emails for myself, the Agency and my clients. I write a lot. And test a lot. Try things out.

At the end of the day, I believe that email should do a few things:

  1. They should get the attention of your prospects and customers
  2. They should bond you deeper with them so they feel like you are more than a vendor
  3. They should click on things and buy stuff from you

Today I have a new video for you thats walks you through a 3-step campaign I created for a client that did these 3 things.

Think you’re going to love it.

If you would like to learn more about hiring the DNA Marketing Team for your business, email greg@dnagency.com or call 800.980.1626.

And let us know what you think about writing emails and what is something you are going to try after going through this training today. I’ll be reading and responding to all the comments below.


How To Build Trust And Close Deals

Thursday, January 21st, 2016

That’s what you want to do right?

It’s what I want to do!

Today I got on the old trusty white board and share how we help to build trust and help our clients close deals by creating marketing assets that make an impression.

This might sound crazy, and I’d tell you it was crazy too if I didn’t see this happen to me first hand.

When I mail out my proposals, people read them. They feel like something really important is on there.

In fact, when I recently went into the office of a prospect to go through my proposal, which was for just north of $90,000, the deal was closed before I even went through what I wanted to do for him.

He saw the quality that we even put into the paper and he knows that he is going to get that same quality when we start building campaigns for him.

Take 10 minutes out of your day and watch the above video now.

Then, do me a favor.

Tell me what impression you think your materials make when you hand them to someone with whom you want to do business with.

Enjoy and talk soon,

Greg

P.S. Obviously results not typical and your results will vary, but think about this…

If you’re a financial advisor and you are trying to get someone to take $1,000,000 that they’ve spent their lifetime building and you hand them a card that looks like it was printed on a 1980’s laser jet, what do you think they would think about you?

Does it instill confidence?

The way the world perceives you is really important.

And that goes for people that are really good at what they do.

Maybe even more so.

Present yourself well. Look like the expert you know you are.

Details on how to do so are in this fancy pants white board video I filmed for you above.


How Not To Fail At First Impressions When Marketing

Friday, January 15th, 2016

We are all making snap judgements about people, brands and businesses.

It’s ok to admit it. It’s actually part of our DNA. Call it part of our fight or flight response. We are attracted to certain people, to the way things look and the way things make us feel.

So it makes sense that when we see something or feel something from a person, brand or business we make a snap judgement about them.

And just as you make a first impression about someone or something, so do your prospects about you.

This first impression can come in the form of an ad or commercial, it can be an email interaction or something on social media.

It can also be handing someone a business card or getting a letter in the mail.

The bottom line…

How You Show Up Matters…A Lot.

In this new video, Best-Selling Author Greg Rollett reveals the importance of first impressions and how you can ensure that you don’t turn someone away before you ever get the chance to help them.

What do your first impressions look like?

Where can they be improved?

Do you need help in creating pieces that grab hold of your market’s attention and gets them to understand that your message is important?

For more information, click here to watch this presentation now about hiring Greg and the DNA Marketing Team.

You can also email greg@dnagency.com or call 800.980.1626 for more information.


6 Steps To Creating Special Reports For Fun And Profit

Monday, January 11th, 2016

In my last video, I shared with you why Special Reports are still one of the most effective marketing strategies and assets you can use in your business.

I also shared why so many business owners fail when putting them together and trying to use them to get the attention of prospects.

If you haven’t seen this video, click here to watch it now.

Today I want to share with you how to properly create a special report that window shoppers and prospects will actually give you their contact information for, as well as connect with in order to become one of your clients or customers.

Do you need help putting together a special report to drive prospects into your business?

Do you need a strategy to market your special reports and get them in front of the right customers as well as a conversion system to turn your leads into customers?

I’d love to help.

Now you can Hire The DNA Marketing Team to build out marketing assets and campaigns just like the ones you see from the Celebrity Branding Agency as well as our top clients.

For more information, click here to watch this presentation now.

You can also email greg@dnagency.com or call 800.980.1626 for more information.

 


Do Special Reports Still Work?

Sunday, January 10th, 2016

Do Special Reports Still Work?

You see them on nearly every single website on the entire web. Chances are that you have them on your website too.

But when was the last time someone actually gave you their name and email address to get that special report you have on your website?

And even if they did, when was the last time (or only time) they read your report and had to stop everything they were doing to call you and hire you on the spot?

Chances are, the answer is never or “maybe once.”

So why then does expert expert say that you need a special report on your website and that you need to use it to turn window shoppers to interested and engaged prospects?

Because they work.

But only if you create a special report that your market wants.

Here’s the cold, hard truth. No one wants your special report.

No one wants any special report.

What we want are solutions to our problems.

We go to Google to search for solutions to problems. Then Google tells us that a certain website may have the answers that we are looking for. This is what your special report should do.

It should be Step #1 to help your prospect to solve their problem.

To see more on why you still need special reports and how to create special reports that your prospects actually want, watch this special video below.

How do we know that this works? Because a few months ago we ran a full page ad targeting financial advisors who use insurance products to help their clients plan for retirement.

In that ad, we generated leads by giving away a copy of a Free Report.

The report was the first step towards solving one of the biggest issues and frustrations financial based financial advisors have – Their FMO (Field Marketing Organization).

We actually declared war on these FMO’s.

From just one issue of that magazine, we generated 122 leads.

This isn’t just for business to business markets. We recently deployed this same strategy on Ambitious.com.

Right before the end of the year, we knew that our readers were excited about planning for 2016 and having a better year than they did in 2015. So we created a Special Report just for them, based on quotes from 29 experts and friends.

29 Visionaries Report

This report brought in 54 new leads for Ambitious.com during the 2-week span between Christmas and New Years.

Want to have a special report created for you that drives leads and gets those leads excited about working with you?

Now you can Hire The DNA Marketing Team to build out marketing assets and campaigns just like the ones you see from the Celebrity Branding Agency as well as our top clients.

For more information, click here to watch this presentation now.

You can also email greg@dnagency.com or call 800.980.1626 for more information.


How To Become A Celebrity In Your Market

Monday, September 14th, 2015

Last year I was invited to present to a group of elite level professionals, CEO’s and experts in the automotive world. These guys are already rock stars. Top earners. High performers.

My good friend Tracy Myers runs the group along with Troy Spring and they asked me to talk about becoming a celebrity in their local markets.

This is important. Very important. Especially for folks in the car world. And the financial world. And the real estate world. And the dental world. And on and on.

Why?

Because of how we develop trust in people.

First we have to know you.

Then we have to like you.

And then we get to trust you.

In that order.

Being a celebrity helps with all 3.

Check out this full presentation from Tracy’s group to see just how you can develop unbreakable trust in your market by becoming the Celebrity Expert(R).

If you have any questions about how we can help you to become the Celebrity, either through developing media and PR to tell your story, or by creating a marketing campaign that actually gets the attention of your market, simply email greg@celebrityexpertmarketing.com.


This Is Your Competition

Wednesday, October 29th, 2014

After downing a Bulletproof Coffee this morning I sat down to my pile of mail, magazines, newsletters and printed out posts and stumbled upon an article that intrigued me more than usual.

Quick note, the article itself is a little controversial and has some foul language.

It was printed in the November issue of Men’s Journal Magazine. The cover features Jimmy Fallon, my new favorite person, eclipsing Mr. Seacrest, oh whom I bear no resemblance.

Anyway, the article is about a guy named the Wolf Of Weed Street. A play off the Jordan Belfort character, the Wolf Of Wall Street, one of last year’s biggest and most controversial movies.

This new age Wolf, consults his tribe, the Wolf Pack, on penny stocks that deal with, you guessed it, the green plant.

Now, I know you are not sending your clients stock picks like this, that is not the point here.

The point is that this guy, with no background like yours, without any track record of helping clients like you do and with no personal morals, has amassed 21,000 followers on Twitter who follow his every move.

This is insane, you might be thinking.

And it is.

But it’s true.

Here’s what I want you to start thinking about.

We trust characters. We trust celebrities. We want to be led by someone we believe in.

The biggest names in your industry fit this bill.

Your competitors, local and national, have become characters that take up social capital in the lives of their clients and those that follow them.

The big news yesterday was the announcement of the next set of Marvel Comics movies. 12 new movies, all centered around characters.

When Disney purchased Marvel in 2009 for $4.64 billion dollars, they were buying the characters.

We fall in love with characters. And their stories.

That is what this Wolf has done. He has become a character to believe in. And he has found a media in which to communicate with his tribe.

How are you developing and communicating with your tribe?

This is the most important question you can answer about the lifeblood of your business right now!

  • Are you sending them print newsletters, that they look forward to receiving and reading on a monthly basis?
  • Are you writing emails that are more than just the “weekly market report” or “here’s what my radio show is about this week?”
  • Are you making sure you stay top of mind with your clients so they bring you up in conversation, willfully, in social situations around the people that would make an impact in your business….and your life?

This Wolf sure is. People are talking about him. Major magazines are writing about him.

What are you doing that is worthy or being written about? Talked about? Shared?

For those curious, you can read the article here.

Let me know what you think about the Wolf and more importantly, what you are doing to develop your own character into the lives of your clients, prospects and local community?

To your success,

Greg Rollett

P.S. I have a big announcement about the December Marketing Playbook for our Ambitious Advisors that I should be sending out Friday or Monday. Can’t wait to share that with you.

Spoiler alert – the theme is all around It’s A Wonderful Life.

Ambitious Advisor members will be receiving their new marketing binder and raw files on Monday.

P.P.S. This article and a few others I have been collecting and highlighting, making notes on and action steps are being mailed to all the Ambitious Advisor members today.

If you like being in a secret society that has this type of intel, a done for you marketing component to talk to your clients, prospects, referrals and cold traffic, develops your print newsletter for you and coaches you along the way, just reply so we can talk more about the program.

Quick warning: I only accept 1 financial advisor per market. And markets are filling up quickly.


Celebrity Branding You – Episode 26

Tuesday, May 20th, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, one of America’s Premiere Experts, Roy Reid, joins Nick and Greg on how to leverage your credibility and gain trust in your business. Roy has had 25 years experience as a public relations consultant for companies all over the country, and is sharing his experiences in his business building trust in his client, employee, vendor  and community relationships.

So how does trust work? Trust is built on two major drivers – one is emotional, the other is experience. Just understanding this part alone gives us some insight on some things we do consistently to either build trust or tear it down.

Things like integrity, attitude, focus and authenticity can be beneficial in building trust – but how can we take actionable steps to start building trust in all these facets? Sometimes, it’s the idea of humility. Sometimes we get so caught up in our day to day lives that we all have to step back sometimes and realize it really isn’t all about you. A lot of the time, it’s the little things that can break trust. When a leader can exercise humility, they become more mindful and attentive to their relationships.

Check out this episode to learn how you can grow your business by gaining trust – the more your prospects and customers trust you, the more you will see your profits soar!

 

People on this Episode:

  • Greg Rollett
  • Nick Nanton
  • Roy Reid

 

Valuable Information & Links for this Episode

 

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions and comments to info@dnagency.com.

 

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Celebrity Branding You – Episode 25

Friday, May 9th, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, ABC’s famous Shark Tank investor, Kevin Harrington, drops in with Nick and Greg to discuss his comeuppance and current projects. Not only has Kevin built his platform by authoring a book, but also got his deal on Shark Tank thanks to utilizing the power of exposure from just having the book in the first place!

So what’s going on with Kevin now? We’ve got some exciting news here at the Agency – Celebrity Expert Marketing has teamed up with Kevin and Loral Langemeier, author of New York Times Best Selling book Millionaire Maker and star of The Secret, to create another book. It’s going to be called Get in the Game and the best part is…. YOU can be a co-author!

Not only do you get to be a co-author of the book, but you get everything else that comes with it:

100 Hard Cover Copies
Optional Custom Book Cover (Perhaps you want to be on the Cover with Kevin)
Guaranteed Best Seller Status
2 Press Releases
12-Month Agency Gold Client Status (Membership to our newsletter, access to our membership site, membership to America’s Premeire Experts with Certification)
One Ticket to Attend our 6th annual Best Sellers Summit in Hollywood, CA; September    2015
Quilly Award
Red Carpet Interview with Professional Photos Included
And more!


People on this Episode:

  • Greg Rollett
  • Nick Nanton
  • Kevin Harrington

 

Valuable Information & Links for this Episode

 

Remember, every Wednesday evening at 6PM EST, listen to Greg on his radio show The Rollett Report on Orlando FM 102.5 WFLA, 540 am, or worldwide on iHeartRadio.

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions and comments to info@dnagency.com.

 

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Celebrity Branding You – Episode 24

Thursday, May 1st, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, Greg is running a solo-show as Nick is on a trip to Canada to attend Strategic Coach Meeting with Dan Sullivan! But that’s okay, because the product pro himself is here to talk all about information products! Greg’s going to share what it’s like to launch a product; how to marketing and promote it; and his experiences with different types of product releases.

Now, the biggest mistake people make when they’re creating their information products is that their products are too generic. The best info products in the market today that sell well are centered around solving one problem, or around one big idea or transformation. Look at the Living Legend product we just launched with Dan Kennedy – it’s centered around the core theme of customers becoming a legend in the their business. It focuses on people who want to build authority, credibility and want to become an expert in their marketplace. So the transformation people make in the product is that they are an average business owner, go through the formula, take action, and become a Legend in their marketplace.

When it comes to creating a product, it’s vital to hit all four learning styles. People learn in different ways, so why not make your product cover all of them? Here’s an example – in the Living Legend Formula®, Nick and I teaching lessons on video. Then, we strip the audio for CD’s. Then we transcribe it. Finally, we create an Action Guide (or a workbook) so people can take action. See that? They see, hear, read and write! All bases covered!

That’s just the tip of the ice berg in the information marketing world – what about physical vs. digital products? How much do you charge? What about starting membership websites with these types of products? Lots of great content in this episode!

 

People on this Episode:

  • Greg Rollett

 

Valuable Information & Links for this Episode:

 

Remember, every Wednesday evening at 6PM EST, listen to Greg on his radio show The Rollett Report on Orlando FM 102.5 WFLA, 540 am, or worldwide on iHeartRadio.

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions and comments to info@dnagency.com.

 

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Celebrity Branding You – Episode 23

Thursday, April 24th, 2014

expert podcast with nick nanton and greg rollettWelcome to Episode 23 of Celebrity Branding You! Today, Nick joins Greg via Skype from his trip to The Villages to have a discussion about speaking.

Think about it – once you can start to get on stage and people see you, your positioning completely changes. People seek you out and see you as an expert. They want your advice. They want their picture with you. The impact that speaking can make in your business can be great – it is vital for climbing the ladder of credibility in your market!

Now, what does it exactly mean to speak? Speaking  is meant to be a structured, deliberate manner intended to inform, influence, or entertain a listening audience. In the big picture, it’s all about shortening the time it takes to make your sale. Your audience comes to get expert advice and they have certain expectations – with the mixture of the correct authority, credibility and positioning, you can help more and more people and gain more and more business and clients.

So where do you even start? How do you get on that stage? What if you don’t really have content or a platform yet? Nick and Greg will explain how to get up on the stage – whether it be in front of 10 people or 10,000 people – 3 minutes or 3 hours – and show you how to build your case to others to gain the opportunity to speak anywhere.

Overall, all organizations will bring you in to speak for 2 reasons: They have a void of the content you teach and/or your name is a draw and will bring in money. If you can show all of that; if you have the social proof – you’re more likely to get the gig!

 

People on this Episode:

  • Greg Rollett
  • Nick Nanton

 

Valuable Information & Links for this Episode

  • NYC; June 19th-20th – Success in the New Economy Summit with Harry Dent and Ivanka Trump
  • San Diego, CA; July 14th-16th – Speak on Your Feet Boot Camp with Brian Tracy
  • High Point University, NC; November 7th-9th – X-Group Meeting with Nido Qubein
  • February 6th-7th; Peter Diamandis
  • www.celebritybrandingagency.com/trump

 

Remember, every Wednesday evening at 6PM EST, listen to Greg on his radio show The Rollett Report on Orlando FM 102.5 WFLA, 540 am, or worldwide on iHeartRadio.

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions and comments to info@dnagency.com.

 

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The Celebrity Indoctrination Proclamation

Wednesday, April 23rd, 2014

The saying goes that “nobody likes to be sold, yet everyone likes to buy.”

That means that the last thing you want to be known as is a salesman. A salesman works with a powerpoint presentation. A salesman cold calls. Salesmen go to networking events and pass out business cards. Salesmen have proposals and put in bids for jobs.

Experts on the other hand are sought out.

They are referred to. They are closers, deal makers and hand shakers.

You want to be an expert. More specifically a Celebrity Expert(R).

The most known expert in your niche, market or industry. And this doesn’t usually just happen by chance. A Celebrity Expert(R) stands at the top by design. By engineering and manufacturing the process through which they are seen and how prospects and customers work with them.

This is done through positioning and the job your marketing materials, sequences and funnels do to position you as the expert.

It starts with the way someone finds you. From the ad or mail piece, the online video or your website. That first impression says a lot about how the relationship will move forward and how the prospect views you and your ability to help them.

But it’s what happens next that is so important.

Your followup matters. The way you answer the phone matters. The emails, letters and packages you send (or don’t send) matters.

All of these things play a role in establishing your positioning and framing the way in which your interaction is going to go when you get face-to-face with your prospect.

Let’s look at it from 2 angles.

You have someone who goes online, does some searches and finds your website. They like what they see and submit a contact form for more information. They get a generic brochure that has your bio and mission in it and get a phone call 2-3 days later to book an appointment. They book the appointment to come into the office.

Ok, now let’s look at another angle. You have someone who gets an 8-page sales letter in the mail that explains the problem that the person is having in vivid detail, like he was sitting at the kitchen table listening to his conversations with his wife.

That night he goes online to learn some more about this person that sent the letter. He sees videos that were seen on ABC, NBC, CBS & FOX and is able to download a chapter from his Best-Selling book while requesting a complimentary 30-minute Evaluation using our proven 8-step system for fixing problems like yours.

Then they are called within 24 hours not only to schedule the call, but to make sure they got the copy of the chapter from the book and to confirm their contact information, including their address, so they can send out a quick package before the meeting.

On top of the call, there is a series of 3 emails, that all have ties to building the Celebrity of the expert before the meeting, with links to videos, testimonials and case studies. Each email reinforces the positioning and gets the prospect eager to get to the meeting so they can have their problem solved as well.

Then the package goes out with a personalized welcome letter, a printed copy of the book chapter, the most recent print newsletter as well as a magazine feature, tearsheet from their feature in Forbes magazine and a DVD from their TV Show appearance.

This is all before they come in for the meeting.

Now, from the 2 scenarios, who gets the business?

Who is positioned like a Celebrity Expert(R) and who as another salesman? Who will not have to fight any price resistance? Who is more trusted?

This is how you are seen as a Celebrity. You are literally everywhere the prospect turns. From their inbox to their mailbox to their phone. They can’t help but think about you and how you can help them. All of the information you are sending them is helping them to solve their problem, not telling them about your mission or how great you are. That happens naturally when you are sharing valuable content.

I hear time and time again from clients who we have created this system for who cannot believe the difference in the demeanor and the excitement people get when they get to shake hands with “the author” of the book who sent them something in the mail.

Today I am calling to action all experts to be experts, not salesman. Look, we are all selling our products and services to make a living. But I’d much prefer to add value and help people improve their lives than peddle my stuff from door-to-door.

It doesn’t mean that we are not selling, it just means that we are controlling the process so it doesn’t feel like selling. Because people want to buy and they want to be helped. But they want to feel like they made their own decision to get there. Your job is to help them along by being positioned as the person that can get them there.

It’s time to start building your own Celebrity Funnel so the next time you meet with a prospect they have already been pre-sold to the solution you are providing to them and there is no one else even on the playing field.

How I Can Help You Build Your Celebrity Funnel

And if you need help putting together your own Celebrity Funnel, I’d love to schedule a complimentary 30-minute call with you to map out your Celebrity Funnel.

All you need to do is click here and you will be automatically sent to my calendar where you can book a time for the 2 of us to talk.

There is no obligation and if you feel like I can help you, we will mutually decide to work together. Or, I will just give you my honest advice to help you grow your business.

Either way it’s a win-win for you. You have absolutely nothing to lose.

Click here to book your appointment now.

Greg Rollett a Best-Selling Author, Radio & TV Host, Emmy Nominated Producer and the CEO of Celebrity Expert Marketing. To see how Greg can help you to create your own Celebrity Funnel, please email wil@celebrityexpertmarketing.com to schedule a complimentary Celebrity Strategy Session today.


Celebrity Branding You – Episode 22

Friday, April 18th, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, Greg and Nick cover the four costly mistakes that most business owners and entrepreneurs make.

A lot of the time, business owners thinks it’s only about the product or service that gauges how successful their business is. Even though that’s partly true, it really boils down to you, who you are, and how you build a connection with your prospects. Studies show that over 90% of people who make their final purchasing decision base it off of the person or people they are buying from.

How about your marketing efforts? It seems pretty common that a lot of business owners continue to buy the same bad marketing and advertising. It’s the “well it didn’t work last month, maybe it’ll work this month” mindset. Sometimes you can get lucky, but the majority of the time, that’s simply not true. What you really need to focus on is your media and direct marketing.

Now, what about your story and brand – are you sharing your story in different mediums? It’s not okay to just tell your story once, and just assume that everyone will hear it. You need to steadily continue to share your story as long as you want your business to be successful! Remember, as long as you can constantly share who you are, what you do, how you can help people and how people can reach you to learn more, you will always win.

Finally, who do you surround yourself with?
All the speakers that we had at the Expy® Awards – Kevin Harrington, Dan Kennedy, Brian Tracy and Nido Qubein – all say that the key to their success was a matter of who they surrounded themselves with. You don’t want to spend time surrounding yourself in an in-congruent setting with what you desire.

Don’t miss any of this episode – This one’s filled with great content that could positively grow your business today!

 

People on this Episode:

  • Greg Rollett
  • Nick Nanton

 

Valuable Information & Links for this Episode

  • Orlando, FL; May 12th – 14th – America’s Premiere Experts®, Health and Wellness Today®, Consumer’s Advocate® TV Show shoots will be held
  • San Diego, CA; July – Speak on Your Feet Boot Camp with Brian Tracy
  • Feb 6th & 7th; Peter Diamandis Facility Tour and Talk on Abundance

Remember, every Wednesday evening at 6PM EST, listen to Greg on his radio show The Rollett Report on Orlando FM 102.5 WFLA, 540 am, or worldwide on iHeartRadio.

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions and comments to info@dnagency.com.

 

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Celebrity Branding You – Episode 21

Monday, April 14th, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, Greg and Nick discuss their trips to both the G.K.I.C. Super-conference and to New York City for the Expy® Awards! There was a lot going on – TV show shoots for Times Square Today (right next to the GMA® taping), red carpets, step-and-repeats, live radio shows, cameras flashing, packed rooms; it was ultimately for one reason – to build everyone’s credibility!

This week we’ll show you how we create media credentials and much more for all of our top clients over in the City That Never Sleeps. Before the actual award ceremony at the Hard Rock® Times Square, we held a two-day expo with so many amazing speakers. We’ve Never have we had so many powerful names in one room – Dan Sullivan, Nido Qubein, Brian Tracy, Kevin Harrington from Shark Tank®; not to mention all of our amazing X-Group speakers!

 

People on this Episode:

  • Greg Rollett
  • Nick Nanton

 

Valuable Information & Links for this Episode:

 

Remember, every Wednesday evening at 6PM EST, listen to Greg on his radio show The Rollett Report on Orlando FM 102.5 WFLA, 540 am, or worldwide on iHeartRadio.

 

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions and comments to info@dnagency.com.

 

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Celebrity Branding You – Episode 20

Monday, March 31st, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, Greg and Nick discuss celebrity affiliation. Nick starts off the show sharing his examples of different celebrities he has met, worked with, and why placing star power and celebrity affiliations in the mix work so well for your business.


No matter who you are, everyone is impressed by any type of association with celebrities. Seeing is believing, and your clients and customers will go to you first in your marketplace.

Learn how to magnetically attracts prospects, not looking cheesy when you associate with celebrities, and how YOU can become the celebrity expert in your field.

 

People on this Episode:

  • Greg Rollett
  • Nick Nanton

 

Valuable Information & Links for this Episode:

  • Second-Anual Success in the New Economy Summit at the Marriott Marquis in New York City – Starting June 19th and continuing through the 20th and 21st

 

Remember, every Wednesday evening at 6PM EST, listen to Greg on his new radio show The Rollett Report on Orlando FM 102.5 WFLA, 540 am, or worldwide on iHeartRadio.

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions and comments to info@dnagency.com.

 

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Celebrity Branding You – Episode 19

Friday, March 28th, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, Greg and Nick are talking about a simple subject.

Books!

There is a significant power behind books when it comes to serving your business. Not only can it help start a business, but to help propel and grow your business.

Books are a great, tangible way to see things – and when it comes to prospective customers, its not about one purchase. It’s about creating a lifetime value. Books are a great way to achieve that.

Learn how to become an author or coauthor; how to reach the bestseller lists, and use your book to create a funnel to magnetically attract customers – ALL in episode 19 of the Celebrity Branding You Podcast!

 

People on this Episode:

  • Greg Rollett
  • Nick Nanton

 

Valuable Links for this Episode:

 

Every Wednesday evening at 6PM EST, listen to Greg on his new radio show The Rollett Report on Orlando 102.5 WFLA fm, 540 am, or worldwide on iHeartRadio.

 

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions and comments to info@dnagency.com.

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Celebrity Branding You – Episode 18

Tuesday, March 11th, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, Greg and Nick hit the football field discuss NFL free agent Tim Tebow and the 2014 Superbowl MVP Malcolm Smith. The question is, why is Tebow more well-known than Smith? Simply put – Tebow is not just a name or a football player, but also a massive brand.

Nick and Greg will go deep and examine each of these players, discussing their stats, personal stories and history. How did each of them get where they are today? Why is Tebow in the media so often as a free agent, yet no one has really heard of the latest Superbowl MVP?

Well, It all boils down to the storyand how it’s portrayed in the media.

People on this Episode:

  • Greg Rollett
  • Nick Nanton

Valuable Links for this Episode:

Also, starting March 5th – Every Wednesday evening at 6PM EST, listen to Greg on his new radio show The Rollett Report on Orlando 102.5 WFLA fm, 540 am, or worldwide on iHeartRadio.
Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions and comments to info@dnagency.com.

 

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Celebrity Branding You – Episode 17

Monday, March 3rd, 2014

expert podcast with nick nanton and greg rollettIn this weeks power-packed episode, Greg and Nick discuss the Price Value Equation. One of the biggest problems businesses run into today is not being able to justify the price for their services. The answer to this problem is simple – put the value of their services in the spotlight.

Value is often undersold – however, any business can benefit from it. Business owners must know that if they don’t feel convicted and convinced about their own service, then neither will their clients. People always find money for things they really need or have the desire for, but it’s up to you to find that value.

Greg and Nick will clearly explain that once you know all about value exchange, you’ll understand how to command higher prices in your marketplace – all while helping people even more.

 

People on this Episode:

  • Greg Rollett
  • Nick Nanton

 

Valuable Links for this Episode:

 

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions at info@dnagency.com.

 

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Celebrity Branding You – Episode 16

Tuesday, February 25th, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, Greg and Nick discuss creating Information Products: The biggest fears, mistakes and common misconceptions people have.

Greg shares his journey about how he got involved in the industry and explains that when it comes to information products, your common knowledge is not common with the outside world. People will pay you for the knowledge you already have – people buy people.

Educational Points in this Episode:

  • A guide to creating your Framework
  • “Homer Simpson” Exercise
  • An explanation of why you don’t have to be a “10″ to teach a “1”
  • Creating a physical product vs. creating an eBook
  • Charging as little as possible to get qualified leads
  • Laws of Extension
  • Why perfectionism is NOT ideal – “Done is better than perfect”
  • Information Product technology and formatting
  • Using different product modalities
  • Creating Action Guides
  • How to use an information product to grow your business
  • Shock & Awe packages

 

People on this Episode:

  • Greg Rollett
  • Nick Nanton

 

Valuable Links for this Episode:

 

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions at info@dnagency.com.


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Celebrity Branding You – Episode 15

Friday, February 21st, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, Best-Selling author of ‘Outsource Smart’, Daven Michaels, joins Greg and Nick to discuss how to give entrepreneurs their time and life back.

Daven shares his experiences with outsourcing in his own businesses – what tasks are ideal to outsource, the pro’s and con’s of outsourcing, and what types of costs you should expect. In this episode you will learn where to find expert freelancers, how to avoid “disasters” and make the best decisions for your business.
Educational Points in this Episode:

  • Outsourcing Costs
  • How to implement an overseas team
  • Things to be careful of when finding freelancers
  • Gender Systems – is one gender better than the other for certain jobs?
  • Why you should outsource
  • How to stay safe and keep your business and sensitive information secure

People on this Episode:

  • Greg Rollett
  • Nick Nanton
  • Daven Michaels

Valuable Links for this Episode:

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions at info@dnagency.com.

 

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Celebrity Branding You – Episode 14

Thursday, February 20th, 2014

expert podcast with nick nanton and greg rollettIn this weeks episode, Greg and Nick discuss the “Three Pillars of Becoming a Celebrity Expert” – but start off with their thoughts on this years Super Bowl commercials! The good, the bad; the ones the stood out and why those emotional connections are so important.

All businesses have the same sales processes and fundamentals, but it’s all about why strong connections and bonds are vital to creating these relationships through advertising campaigns.

 

Educational Points in this Episode:

  • Your Marketing “Box”
  • Recurring online & offline Marketing Campaigns
  • Surrounding yourself with people that enable you to grow – getting results by aligning with celebrities in your field
  • What advertising techniques are ideal for small business
  • Why “People Buy People”
  • How to win an argument every time

 

People on this Episode:

  • Greg Rollett
  • Nick Nanton

 

Valuable Links for this Episode:

 

Don’t forget to give us a 5-Star review, leave a comment and share with your friends! We encourage you to email us your questions at info@dnagency.com.

 

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Celebrity Branding You – Episode 13

Friday, February 14th, 2014

expert podcast with nick nanton and greg rollettThis week on the Celebrity Branding You Podcast, Greg is joined by Best-Selling Author and online marketing expert Lindsay Dicks for a complete Q&A on building your celebrity home online, as well as developing your marketing website.

Over the course of these exciting 45 minutes you will see Lindsay share her secrets that have helped her develop the sites and online marketing strategies for hundreds of her private clients, dispel SEO myths, talk about social media and how to effectively use it in your professional practice and tackle your technical questions.

If you ever wanted to know how to run an effective money-making marketing website, this is the episode for you.

To learn more about Lindsay and Celebrity Sites, please head on over to CelebritySites.com.

Please check out this episode on iTunes and leave us a review to let us know what you think of the show and how Lindsay and Greg have helped you to grow your Celebrity Brand.

Click here to download the Podcast in iTunes now.

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Celebrity Branding You – Episode 12

Tuesday, February 11th, 2014

expert podcast with nick nanton and greg rollettIn Episode #12 of the Celebrity Branding You Podcast, Best-Selling Authors Nick Nanton and Greg Rollett share their secrets to breaking down “The Way Of The Expert.”

Being seen as the expert is the most crucial thing you can do in your business right now. Getting your market to know, like and trust you is a foundational principle of building a Celebrity Brand.

This week, Nick and Greg give live examples, share ideas to get started and get you motivated to become the best known expert in your field. Once you do this, and become that Celebrity Expert, price becomes no objection and people genuinely want to do business with you, without seeming like a salesman.

Please enjoy the episode and let us know what you think by leaving a review on iTunes or sharing this episode with another expert that can be impacted by what we are talking about on these expert interviews.

Click here to download the Podcast in iTunes now.

 

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Celebrity Branding You – Episode 11

Monday, February 10th, 2014

expert podcast with nick nanton and greg rollettIn today’s episode we are talking about 5 trends for Celebrity Experts(R) in 2014. There are so many opportunities for Experts to expand their business today that we wanted to share some of what we have been seeing over the past year and since we began helping over 2,100 experts from 33 countires to share their stories and grow their expert business.

Please enjoy the episode and let us know what you think by leaving a review on iTunes or sharing this episode with another expert that might need to hear these 5 trends to help them expand their reach in 2014.

Click here to download the Podcast in iTunes now.

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Celebrity Branding You – Episode 10

Wednesday, February 5th, 2014

Well, this episode was a long time coming and now we are back on track and going to be posting a ton of back logged episodes and launching new episodes weekly.

In this episode of the Celebrity Branding You Podcast, Greg and Nick explore how Dan Kennedy principles can be used in your business. Both Nick and Greg have benefitted tremondously from Dan’s teaching and resources over the years and now it is time to pass on that knowledge to other experts from across the world.

So please, enjoy this episode and let us know what you think by posting a Review on iTunes.

Click here to download the Celebrity Branding You Podcast on iTunes now.

Till next time,

-Greg & Nick

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Celebrity Branding You – Episode 9

Monday, December 30th, 2013

Here we are! The last episode of 2013. Instead of looking back and reflecting on 2013, we are looking onward into 2014 and how you can create momentum in your expert business in January that will set you up for an incredible year.

In the video Nick and Greg share some of their own plans, some of their mistakes and how they are creating new opportunities for themselves and their clients in the New Year.

You will also hear some incredible strategies to come out of the gate guns blazing come January 1st.

Enjoy Episode #9 of the Celebrity Branding You Podcast and Happy New Year from the entire team at the Dicks + Nanton Celebrity Branding Agency and the team at CXM.

—-> Click here to check out the Celebrity Branding You Podcast on iTunes.

To your success,

-Nick & Greg

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Adding Some NOW Into Your Marketing

Thursday, December 26th, 2013

Lately I feel like it takes a whole lot to impress me and not a whole lot to disappoint me. This goes for many things in life and maybe I am just now noticing them more.

For instance, when Jen, Colten and I go out to dinner, we are typically in a rush to sit down, order, get our food and get out the door before Colten decides he no longer wants to sit in a high chair and wants to run around like any ambitious 1-year old boy would. We choose restaurant we believe can offer us this courtesy and where we know what we are getting into before we get stuck in a sticky situation.

So you can imagine our frustration when it takes 40 minutes to bring out the bread and salads at Carrabba’s and 20 minutes to run a credit card. But what in the heck does this have to do with marketing?

Well, everything. We live in a world of instant gratification. We get apps on our phones in seconds. We order things through the TV. We can watch movies with the click of a button or get car insurance quotes while driving on the highway. We expect 24/7 support.

Case in point, I am writing this at 11:15 in the evening and checking email from clients and responding to matters with 2 of my vendors, who are both immediately responding. Just before midnight on a Tuesday.

Am I an advocate of this behavior? No. I think it’s ruining our ability to disconnect, think and be creative when we are always connected and interrupted, but it is the world in which we live. It’s a reality that I am coming to accept.

And so, knowing this, how can you make delivery of what you do faster?

At CXM we FedEx overnight Shock And Awe Packages to interested prospects.
We FedEx overnight agreements with a pen so it can easily be signed the next morning.
When we get the agreement back, we FedEx overnight a Welcome Kit with getting started tips and their new CXM Platinum Members Card.

On the other end of the spectrum, there was an event that I went to this past month where I bought materials from 3 of the speakers. It is now 11 days after the end of that event and not 1 has contacted me yet. Worse, only one has even charged my card that was on the order form. Concerning? Maybe.

What’s worse is that I am losing interest in what I bought and don’t really remember what one of the offers was. Two of them were information products that could have easily been there, in the room, for me to take home.

In a perfect world I should have been given to me in a nice package to take home, while showing off to other attendees over the course of the event to spawn more sales. This is the instant gratification your clients and customers demand.

It is why we ship popcorn machines to Celebrity Films clients during the editing process (that is until we bought Amazon out of popcorn machines). During that lull of the editing phase we had to keep the excitement going. Once that excitement starts to fade, it is very difficult to get it back. Your goal is to extend that Honeymoon period with your clients and customers as long as you possibly can. Divorce is ugly these days. It is much more profitable to keep the marriages you already have than to go out, start dating again and remarry.

One way to combat this is through expectations. Control the power in the relationship by setting expectations for when your clients and customers can expect things from you. This is as much a part of your marketing strategy as your front end client acquisition process is. Many times we do not market at all to our existing clients and customers as we keep hitting the dating scene to find new relationships when your current relationships are failing.

This newsletter is just one of the countless ways we keep in touch with our clients. If you are not sending a monthly (yes, monthly), physical (yes, in the mail) newsletter – you must start. Must. And if you need some help, JW and I have just launched a new program just for developing your Newsletter and 365-Day Marketing Calendar.

You can learn more about that program here.


Celebrity Branding You – Episode 8

Tuesday, December 17th, 2013

Welcome to Episode 8 of the Celebrity Branding You Podcast. Today Greg and Nick are going through a concept coined by legendary marketing expert Dan Kennedy called Place Strategy. To do so, they explain Dan’s brilliant place strategy and how Dan engineers his sales process to command some of the highest fees in the industry that folks and pounding down the door to pay!

Nick and Greg also explore the Ultimate Celebrity Expert(R) Mastermind for 2014, with 3 events that have 3 Celebrity Expert(R) guests to learn from. Event #1 is this February, in Orlando, with Dan Kennedy guest speaking on Day 1.

To learn more about the Ultimate Celebrity Expert(R) Mastermind, click here now.

Enjoy the episode and as always, you can download this episode below or through our link on iTunes. If you like what you hear, we would love for you to leave us a review so we can continue to impact and influence those around us.

—-> Click here to check out the Celebrity Branding You Podcast on iTunes.

Till next time,

Greg & Nick

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Celebrity Branding You – Episode 7

Tuesday, December 10th, 2013

Episode #7 of the Celebrity Branding You Podcast is coming to you on location at High Point University. This episode was shot after spending 2+ days on the campus, learning from its president Dr. Nido Qubein and filming clients that were speaking at the University.

In the episode Nick and Greg go over some of the biggest lessons learned during their trip and how they apply to you as you being to develop and cultivate your own Celebrity Brand.

As always, you can download this episode below or through our link on iTunes. If you like what you hear, we would love for you to leave us a review so we can continue to impact and influence those around us.

—-> Click here to check out the Celebrity Branding You Podcast on iTunes.

Till next time,

Greg & Nick

 

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Celebrity Branding You – Episode 6

Tuesday, October 8th, 2013

Nick and Greg are back in episode #6 of the Celebrity Branding You Podcast. In this episode Nick and Greg are talking about creating affinity in your marketplace and how to connect with like minded people that want your products and services.

It comes to an emotional connection that can be born from a number of points from the sports team you root for, to the colleges and universities you have graduated from to the type of family you grew up with and countless other factors.

In this episode Nick and Greg explore the concept of affinity and show you how to add it into your Celebrity Brand!

As always, you can download this episode below or through our link on iTunes. If you like what you hear, we would love for you to leave us a review so we can continue to impact and influence those around us.

—-> Click here to check out the Celebrity Branding You Podcast on iTunes.

Till next time,

Greg & Nick

 

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Celebrity Branding You – Episode 5

Tuesday, September 10th, 2013

Welcome to the 5th episode of the Celebrity Branding You Podcast. In this episode Greg and Nick talk about the role of Trademarked Terminology. This is a crucial aspect of a Celebrity Expert’s business and has been central to everything we do.

Taking a look at just a few of our own Branded Words and Terminology:

  • Celebrity Branding
  • Celebrity Expert
  • Celebrity Sour
  • New Music Economy
  • StorySelling
  • BrandedFilms

And the list can go on and on and on. In this episode Nick talks about the legal aspects of putting it all together and Greg gives you some tips on how to start thinking about building and creating this terminology in your own business.

As always, you can download this episode below or through our link on iTunes. If you like what you hear, we would love for you to leave us a review so we can continue to impact and influence those around us.

—-> Click here to check out the Celebrity Branding You Podcast on iTunes.

Till next time,

Greg & Nick

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[Video] More Attention Grabbing Envelopes

Friday, September 6th, 2013

In this episode of the Celebrity Expert Marketing Minute, Best-Selling Author Greg Rollett discusses how your direct mail envelope is like an email subject line – if it doesn’t excite people and grab their attention, no one is going to to open it.

This is critically important when sending direct mail. If you are spending the money to write it, design it, print it and put a stamp on it, you want to do everything that you can to get it open.

This video shares some examples of envelopes and why they work, and don’t work to get your marketing messages read.


Drop Dead Copy With John McIntyre

Tuesday, September 3rd, 2013

Email Marketing PodcastLast week Greg was interviewed for the Email Marketing Podcast put together by John McIntyre from Drop Dead Copy. The episode is filled with strategies and ideas to get you thinking about what to do with existing leads as well as new clients and customers that you bring into your business.

You can check out the episode here.

And the quick bullets from John’s site that break down what they covered:

  • Why the money really is in the followup (as much as 60%, 70% and even 100%)
  • How to position yourself as a celebrity expert (before people even get a chance to meet you or buy from you)
  • How to double revenue overnight with a proper followup sequence (this isn’t something you’ll hear from the internetz gurus)
  • Old-school direct response followup strategies you can apply to webinars and other special event marketing
  • How to win the hearts of your crowd so they buy gobs of your stuff
  • Why you MUST get good at followup if you want to make the most of your marketing

Again, we encourage you to check out the episode and learn more about followup marketing, email marketing and how to integrate both online and offline strategies together.

If you love the episode, John has also interviewed experts such as Derek Johanson, Andre Chaperon from Autoresponder Madness and Dane Maxwell from the Foundation.

Check out the Email Marketing Podcast here.


[Video] Creating Celebrity By Association

Monday, August 26th, 2013

In this episode of the Celebrity Expert Marketing Minute, Best-Selling Author Greg Rollett describes using known celebrities to boost your own celebrity by association. This is a great way to borrow social proof when entering a market or trying to build trust within your marketplace. In the video Greg shares an example of a local radio show playing on a station that syndicates Glenn Beck, Rush Limbaugh, etc and how he was able to work these celebrities into the conversation to create instant trust, recognition and credibility for the local talk show hosts. This is just one example of building your own celebrity through being associated with other well known figures in your space.

For those of you looking to build more trust with your market, increase your visibility with your prospects and become the ultimate celebrity in your marketplace, we have a few openings for private consultations this month. You can request a consultation by emailing greg@celebrityexpertmarketing.com.


[Video] The Human Side Of Banking

Thursday, August 22nd, 2013

In this episode of the Celebrity Expert Marketing Minute, Best-Selling Author Greg Rollett shares a great attempt at personalizing direct mail marketing, how that attempt failed to hit the mark, and some tips on how you can avoid making the same mistakes.

If you would like to talk with Greg about how we can add your personality into your marketing campaigns, simply email greg@celebrityexpertmarketing.com to request a 15-minute Celebrity Expert Marketing consultation.


Celebrity Branding You – Episode 4

Friday, August 16th, 2013

Celebrity Branding You Podcast–> Click here to subscribe to the Celebrity Branding You Podcast in iTunes

In this episode of the Celebrity Branding You Podcast, Nick and Greg are back in the studio a few days after Mother’s Day (wow, are we that behind in posting these!) and talking about developing a culture around your brand.

Here at the Dicks + Nanton Celebrity Branding Agency, and at Celebrity Expert Marketing we have defined terminology (the subject for our next episode – so be sure to subscribe on iTunes so you don’t miss it), we have created a business that our clients want to be a part of and make it a part of their life.

This is a critical part of building your brand and we go in-depth sharing how we have developed our own culture and how you can do the same.

We then also talk about how becoming Best-Selling Authors has changed our own lives, opened doors and created new business opportunities.

It’s a jam packed episode and you do not want to miss a minute. After you listen, please think about giving us a review over on iTunes so we can continue to help and impact others who are looking to use Media, Marketing and PR to position themselves as the Celebrity Expert(R) in their market.

Till next time,

Greg & Nick

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A Celebrity Driven Shock And Awe Package

Thursday, August 15th, 2013

Financial Advisor Shock And Awe Package

We always get excited when we finally get a marketing package in our hands. It can be a direct mail campaign and the letter is in our mailbox. Or it can be a shipment from the printer with new invitations, postcards, information products or catalogs.

There is just something about the allure of ripping open a box to see your hard work come to life. Even better is when our clients use the pieces and begin attracting new patients, new clients and prospects that are ready and essentially pre-sold before they ever walk in the door.

This is one such package that is still being added to on a regular basis. Today I am jumping the gun and showing you a little preview of a Shock And Awe box from a financial advisor in Cincinnati, OH. Brad is a great guy, with a great client base and one of the ways we are helping him to grow his business this year is through taking care of referred in names.

That means we want to treat referrals like gold. As such, we had to get a Shock And Awe Package that would stand out from the rest of the mail a pre-retiree was getting from “other” advisors.

As you can see from the box, the new letterhead, the enclosed newsletter and magazine-style piece, Brad is not just another financial advisor pedaling his products and services. No way! He is the Celebrity Expert(R) who is offering advice, information and expertise to help those in his community to get the answers they need about meeting their retirement needs.

Big difference from “the other” advisors who just want to fill up a dinner seminar.

This is only way of a big collection of pieces we have been working on for Brad over the past few months and it goes to show what a difference a fresh approach to the quality of materials, the copy, the design and the presentation make in getting top-tier, affluent clients to not just pay attention to you, but to take that next step and do business with you.

And like I said in the introduction, I simply cannot wait to get this package into the hands of Brad’s community and prospects and see the difference it’s going to make in his business.

If you would like to see how we can help you to develop a similar package for you business and help to position you as the Celebrity Expert in your market, simply visit our services page or send me an email to greg@celebrityexpertmarketing.com.

Till next time!


Celebrity Branding You Episode 3 – With Dean Jackson On Referral Marketing

Friday, July 26th, 2013

Dean Jackson from I Love MarketingIn episode 3 of the Celebrity Branding You Podcast, Greg and Nick are testing out a new format! Live video interviews. And to make it even more exciting they have invited 1/2 of the tandem behind I Love Marketing, Dean Jackson.

Dean is a marketing legend working with thousands, upon thousands of business owners all over the world and has made a name for himself by helping realtors to use real, direct response marketing to impact their commissions.

He, along with Joe Polish, have created the leading marketing Podcast on iTunes with over 100 episodes and counting with the likes of Dean Graziosi, Brendan Burchard, Frank Kern, Tony Robbins and others stopping by as guests.

In this episode Greg and Nick get Dean talking about referrals and the process and system to consciously create more referrals in your business. This is a can’t miss episode, and is one where you need to watch with a pen and paper handy so you can take notes and then implement the strategies that Dean, Nick and Greg share in this episode.

So, head on over to iTunes now and download this episode of the Celebrity Branding You Podcast.

After you listen, we would love for you to leave us a review and tell us what you think of the show, this episode and how we are helping to bring out the Celebrity in you!

For more information on Dean, please visit him at I Love Marketing.

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Attention Grabbing Envelopes

Thursday, July 25th, 2013

In today’s Celebrity Expert Marketing Minute video, I am sharing some of the best envelopes that we have received and used to get the attention of the addressee. The envelope acts much like a subject line and it’s sole goal is to get your letter or message opened and read.

Take careful time to create, design and label your envelopes so your direct mail doesn’t end up in the “B” pile as Gary Halbert famously described.

When people sort their mail, they do so over a waste basket. Mail either goes into Pile A, the important stuff they need to look at right now, or Pile B, the trash.

Having a strong envelope, that uses specific ingredients ensures that your important message gets read. Enjoy the video!

If you need help creating your next Celebrity Driven Direct Mail Campaign, contact us today by sending Greg an email. He can be reached at greg@celebrityexpertmarketing.com.


A Simple Way To Surprise And Delight Your Clients

Friday, July 12th, 2013

Today it’s not enough to just do what you have said you are going to do. That is what is expected of us as experts. We must go above and beyond and do what we call, Surprise and Delight.

This is when you go out of your way to do something unexpected to get the attention of your clients during the process of being a client.

With our film business, we do this by sending life-size, old school popcorn machines to our clients while the film is in editing. It reminds the clients that we are hard at work editing their film and gives them something to talk about at dinner parties and social engagements.

In the video below, I share how someone gave me a taste of my own medicine – by Surprising and Delighting me. The gift was a new book written by Paulo Coelho sent to me by Brendon Burchard. Great job Brendon!

Now that you have some ideas to Surprise and Delight your audience, let me know how you are going to take action and be seen as the Celebrity Expert in your market by using these tactics.


Celebrity Branding You – Episode 2

Monday, July 8th, 2013

Celebrity Branding You PodcastThis week Greg and Nick are back talking about how you can become the definitive expert in your business. In the second episode of the Celebrity Branding You Podcast, Greg and Nick talk about telling your story, and then using your story to sell yourself and your products and services.

As Nick says, your brand is your story.

And the success of your business replies on how good, how often and through how many mediums you tell your story.

You can watch this video Podcast episode below or subscribe in iTunes and watch anywhere on your iPhone, iPad, iPod or other mobile device.

Please let us know what you think of the episode by leaving a comment below. We also recommend that you subscribe to Celebrity Branding You on iTunes. Click here to never miss another episode on iTunes now.

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Celebrity Branding You Episode 1 [Video]

Monday, July 1st, 2013

Welcome to the first episode of the Celebrity Branding You Podcast with your hosts Nick Nanton and Greg Rollett. This is the video version of the Podcast.

In this first episode Greg and Nick share with you the Business Trifecta of media, marketing and PR as well as some examples from leading Celebrity Experts on how to use the trifecta in your business.

Please let us know what you think of the episode by leaving a comment below. We also recommend that you subscribe to Celebrity Branding You on iTunes. Click here to never miss another episode on iTunes now.

-Greg and Nick

 

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Celebrity Branding You Podcast – Episode 1

Saturday, May 4th, 2013

Welcome to the first episode of the Celebrity Branding You Podcast with your hosts Nick Nanton and Greg Rollett. In this first episode Greg and Nick share with you the Business Trifecta of media, marketing and PR as well as some examples from leading Celebrity Experts on how to use the trifecta in your business.

For your convenience, you can listen to the Podcast below, download the audio or watch the video version with Greg and Nick.

Please leave us a review on iTunes if you enjoyed the show and let us know how you are using the Business Trifecta in your business.

-Greg and Nick


Educational Marketing Part 4

Friday, April 26th, 2013

This is the 4th and final part of our series on Educational Marketing

Your Educational Marketing Roadmap

Now that you have seen some examples and have an idea of how to use educational marketing in your business, it’s time to create your own educational pieces. This begins by identifying who the ideal person it is that you want to attract. Who is most likely to buy your products and services? Who do you want coming in to buy your products and services?

Once you’ve identified the who, you need to look at the deep down problem that the market is having. What keeps them up at night? What would make their life better? The best place to find this information is to ask your current customer base. Why did they buy your products or services? What solution were they really looking for? Why did they choose you and not someone else?

Now we have our market and we know their problems. Our next step is to map out that problem. What feeling are associated with their problem? What is going on in their mind? How is it affecting their day-to-day decisions? How is it affecting their income? Their relationships? Their family? Start writing these answers down as they will become the beginning of your educational marketing piece. Talking with the market, making them understand that you know what they are going through and that they are not alone.

Next you need to start presenting the solution. How can their life improve? Paint the picture of what life can look like once they take action on a solution. Begin to educate them about the solution. Teach them the things you know about what can happen with the right solution. Present the solution using logical steps, in a do-this and then do-that fashion.

All along you want to integrate proof, case studies and reasons why you are the expert they need in their life. At the end, offer your solution. Give them a place to take the next step.

This entire process can be done in any kind of media. It happens on infomercials selling blenders and jinsu knives and on webinars, in newsletters, online product launches, in books and even through email sequences. Just remember to create a purpose with your marketing pieces. No more free reports to have a report. Give your marketing purpose to educate your prospects and get them one step to doing business with you.

If you would like to see how we can help you add educational marketing systems in your business, please send an email to info@celebrityexpertmarketing.com or call us at 800.980.1626 today.

I hope you enjoyed this series and I look forward to bringing out the Celebrity in You!


Educational Marketing Part 3

Friday, April 26th, 2013

This is the 3rd in a series of 4 posts on Educational Marketing.

In today’s piece we are going to dissect how 3 different businesses use educational marketing to attract and convert clients in their business.

The Online Marketer

Today you cannot look anywhere online without seeing educational marketing at work. A select few are much better than others at truly educating their marketplace, making them aware of the problems they are having and educating them on the solution they are presenting to fix that problem.

One of the leaders in this space is Rich Schefren from Strategic Profits. Rich has been a successful entrepreneur in the men’s retail and hypnosis center business and upon selling his hypnosis centers found his way into online marketing. When he launched his coaching and consulting company, Strategic Profits, Rich created a manifesto called The Internet Business Manifesto that was read almost overnight by millions of struggling online marketers who all the problem of opportunity seeking and were not business building.

This manifesto served as a textbook for many online marketers, educating them on who they were, identifying with them by sharing his story of opportunity seeking online. Then he shared the opportunity, which was to overcome the shiny object syndrome and going from tactic to tactic and becoming a strategic entrepreneur. Finally through the manifesto, Rich positioned himself as the ultimate expert in this arena, by virtue that no one else was talking about these ideas, these problems and offering a clear solution, backed by proof, case studies and his own success. After reading you were certain that Rich was the clear choice, the clear expert and had the solution to help you alleviate your online business problems.

Today Rich has taken his manifesto and now uses the same principles in an online webinar. The entire 2-hour presentation is filled with education, strategically positioned to attract the right kind of client, revealing the problem that this right kind of client is having and then using proof, experience and marketing to reveal that he is the ultimate expert and solution.

In your marketing, you want to model a system like this. Creating free reports or webinars that are educational marketing pieces and not just a report to have a report, or have a webinar to have a webinar. Always be using these marketing pieces to educate your prospects using the 3-step approach.

The PR Agency

The Dicks + Nanton Celebrity Branding Agency is a shiny example of using educational marketing to build their client base and attract the right kind of client into their business. When they began the business, Nick Nanton and JW Dicks wrote a very educational and informational Best-Selling Book, Celebrity Branding You. To this day the book is used as a tool to educate their market about their 5 step branding process to help you become a celebrity in their marketplace.

Each of the 5 steps relate to a service that they offer from helping authors become Best-Sellers to getting experts and entrepreneurs featured on major tv and print outlets to using media like branded films. All of these are presented as problems and then opportunities throughout the book to help teach authors, experts and entrepreneurs to grow their brand. They knew that by educating their clients on the benefits and effects of celebrity branding, they would be positioning themselves as the experts and authorities on the subject. And it was all done through a well-written and better positioned book.

Today, along with the book, Nick and JW are using whitepapers and reports that relate to each segment of their business that go right through the 3-steps in the educational marketing process. For their book publishing business they have created a report on the 7 Myths Of Publishing. This report overcomes the 7 biggest objections that people have in joining their publishing company. The report magnetically attracts the right kind of author, talks about some of their fears and doubts about the publishing process and offers a clear, expert solution, with proof and examples of others just like them that have benefitted from co-authoring a Best-Selling book.

Another report on “Branded Films” has helped to develop an entirely new brand, Celebrity Films. This report again fulfills the same 3 requirements of great educational marketing and those that read the report and then contact the agency are already sold on the process and need the solution in order to grow their business. That is very powerful and makes the job of selling much, much easier.

The Financial Advisor

The financial services industry is very competitive and people are more skeptical than ever on who to select to manage their money. This brings a big problem to those in this industry to build trust and grow their clientele. The best financial planners know the power of educational marketing to position them as the go-to expert, someone that can be trusted and someone that you truly would like to do business with.

Stephen Lomsdalen from Scottsdale, AZ is one such advisor doing this successfully in his market. Stephen has created a book of his own, The 3 Wall Street Myths That Could Destroy Your Retirement Dreams. Just from the title of the book he is attracting a certain type of market, those about to retire and who are worried about the current state of Wall Street.

On the inside of the book, Stephen talks about the challenges and fears that his market is currently having. He relates to them in a very intimate way, painting a picture of their feelings and insecurities about the future of their life after retirement. He also shares the 3 strategies that this age-class has been taught and told over the years that are not accurate and relevant to their retirement plans today.

By the end of the book, the only thing you want to do is pick up the phone and call Stephen for a consultation. This is very powerful marketing, and was all created through an educational piece, to teach his market about their problems and presenting solutions so they can come up with their own logical conclusions to what they want to do next.

In the next post we will give you some tactical steps to adding educational marketing into your own business.


Educational Marketing Part 2

Friday, April 26th, 2013

This is part 2 in a 4 part series on Educational Marketing

Moving the free line with educational marketing

Using Education In Your Marketing

Many experts and entrepreneurs think they are using educational marketing, especially online. They have created a website that is supposed to attract and educate individuals coming to their website. It is filled with features and benefits, services offered and potentially even some testimonials and case studies of work they have done.

But most do not truly educate and help the individual move closer to finding a solution to their problem, and most of all, it does not move them closer to knowing that their real solution to their problem is you!

If you know the importance of educational marketing you might have special reports, white papers, eZines and newsletters, videos or other forms of media that were designed to give valuable information to someone that is unfamiliar with you and what you do.

Where these media pieces fail to become truly effective pieces of consumer education is in their ability for the reader to draw the conclusion that they are now more educated about the problem they are having, the opportunity to find a solution and that you are indeed the right expert or business that they must do business with in order to get the solution they desire.

Thus the only three things you want your marketing resources to do are:

  1. To attract your exact target market and reveal the problem they are having in such a way that they feel, deep down, that you know their problem better than they do.
  2. To reveal, and then teach, that there is an opportunity to stop the problem they are currently having.
  3. To educate the reader on how you are the only solution, the ultimate expert, that can truly help them get the results they desire.

In the next post in this series, we will take a look at how successful businesses are using these strategies today to educate their clients that they are the clear choice of a solution to their problems.

Photo by stevegarfield


Educational Marketing Part 1

Friday, April 26th, 2013

This is part 1 in a 4 part series on Educational Marketing.

How to use free education in your marketing

If you are like most entrepreneurs, experts, authors or business owners, the concept of hard selling is not an attractive one. In fact, you probably find ways to spend your time doing anything but cold calling, direct selling or getting on the phone trying to close a prospect.

I know I have had my share of “working distractions” from checking Facebook posts to looking at website statistics to checking my email for the up-teenth time. And no matter how many times we perform these activities, no money is going to be deposited into our back accounts.

And that is not good for business.

The good thing is that with the tools and information available to you today, you don’t need to spend every minute of every day selling. I’m not saying you do not have to sell at all, because you do, but using a concept called Educational Marketing, you can begin to attract and position the right type of client or customer into your business, which ultimately makes the selling part easy. This is a result of selling themselves on your products or services through educational pieces that you have created to paint a picture of what you do and how it helps individuals like them.

What Is Educational Marketing?

Educational Marketing is the process of creating educational pieces of content that move a prospect into a position of realizing that you are the ultimate expert that can help them solve their problem.

Think about your best clients or customers. Who are they? Where did they come from? How did they make the decision to purchase from you?

Most likely it was because they were educated that you were the best solution. They had information on who you were, what you did and how you can help them.

Imagine that you were a car dealer and had 2 potential customers on your lot. The first customer was a first time car buyer and wants to test drive 10 or more cars before talking it over, asking more questions and then price checking with your competition.

The second customer comes into your lot, already educated that you have a red pickup truck, 2 doors, with power windows, 6 disc CD changer, 4 wheel drive and all the other bells and whistles. They also know the price, have been pre-approved by their bank for a loan and are ready to walk out with the keys in a matter of minutes.

Which customer do you wish you had more of, walking into you business everyday, attracted to your business and your products and services?

I hope you said customer number 2.

In this scenario, your educational and informational pieces, from the web, print, direct mail, or your phone sales team has educated your customer so they can easily make an informed decision. They have already sold themselves as to which product they want. The customer had a problem and educated themselves on a solution. The education they found through the above sources led them to create their own opinions and come to the occlusion that you were the solution to their problem.

This empowers the customer and makes them feel important, comforted and confidence in their decision. They were not sold to, they made their own informed, educated decision.

This is a very powerful distinction when done correctly and has a profound impact on your business.

Are you using educational marketing in your business? Let us know how in the comments below.

Photo courtesy of Jayel Aheram


5 Live Celebrity Expert Marketing Campaigns

Thursday, April 25th, 2013

Last week Greg shared a live webinar where he revealed 5 current celebrity driven marketing campaigns that are currently being used to drive new clients, create excitement, fill events and most importantly – close sales.

Below is the replay of the webinar. This is very powerful information when applied, just as it has been for our clients here at CXM.

Let us know what you think of these 5 live Celebrity Expert marketing campaigns in the comments below.


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