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[Video] More Attention Grabbing Envelopes

Friday, September 6th, 2013

In this episode of the Celebrity Expert Marketing Minute, Best-Selling Author Greg Rollett discusses how your direct mail envelope is like an email subject line – if it doesn’t excite people and grab their attention, no one is going to to open it.

This is critically important when sending direct mail. If you are spending the money to write it, design it, print it and put a stamp on it, you want to do everything that you can to get it open.

This video shares some examples of envelopes and why they work, and don’t work to get your marketing messages read.

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