In this weeks episode, Greg and Nick discuss creating Information Products: The biggest fears, mistakes and common misconceptions people have.
Greg shares his journey about how he got involved in the industry and explains that when it comes to information products, your common knowledge is not common with the outside world. People will pay you for the knowledge you already have – people buy people.
Educational Points in this Episode:
A guide to creating your Framework
“Homer Simpson” Exercise
An explanation of why you don’t have to be a “10″ to teach a “1”
Creating a physical product vs. creating an eBook
Charging as little as possible to get qualified leads
Laws of Extension
Why perfectionism is NOT ideal – “Done is better than perfect”
Information Product technology and formatting
Using different product modalities
Creating Action Guides
How to use an information product to grow your business