In this weeks episode, Greg is running a solo-show as Nick is on a trip to Canada to attend Strategic Coach Meeting with Dan Sullivan! But that’s okay, because the product pro himself is here to talk all about information products! Greg’s going to share what it’s like to launch a product; how to marketing and promote it; and his experiences with different types of product releases.
Now, the biggest mistake people make when they’re creating their information products is that their products are too generic. The best info products in the market today that sell well are centered around solving one problem, or around one big idea or transformation. Look at the Living Legend product we just launched with Dan Kennedy – it’s centered around the core theme of customers becoming a legend in the their business. It focuses on people who want to build authority, credibility and want to become an expert in their marketplace. So the transformation people make in the product is that they are an average business owner, go through the formula, take action, and become a Legend in their marketplace.
When it comes to creating a product, it’s vital to hit all four learning styles. People learn in different ways, so why not make your product cover all of them? Here’s an example – in the Living Legend Formula®, Nick and I teaching lessons on video. Then, we strip the audio for CD’s. Then we transcribe it. Finally, we create an Action Guide (or a workbook) so people can take action. See that? They see, hear, read and write! All bases covered!
That’s just the tip of the ice berg in the information marketing world – what about physical vs. digital products? How much do you charge? What about starting membership websites with these types of products? Lots of great content in this episode!
People on this Episode:
Valuable Information & Links for this Episode: