Drop Dead Copy With John McIntyre

Tuesday, September 3rd, 2013

Email Marketing PodcastLast week Greg was interviewed for the Email Marketing Podcast put together by John McIntyre from Drop Dead Copy. The episode is filled with strategies and ideas to get you thinking about what to do with existing leads as well as new clients and customers that you bring into your business.

You can check out the episode here.

And the quick bullets from John’s site that break down what they covered:

  • Why the money really is in the followup (as much as 60%, 70% and even 100%)
  • How to position yourself as a celebrity expert (before people even get a chance to meet you or buy from you)
  • How to double revenue overnight with a proper followup sequence (this isn’t something you’ll hear from the internetz gurus)
  • Old-school direct response followup strategies you can apply to webinars and other special event marketing
  • How to win the hearts of your crowd so they buy gobs of your stuff
  • Why you MUST get good at followup if you want to make the most of your marketing

Again, we encourage you to check out the episode and learn more about followup marketing, email marketing and how to integrate both online and offline strategies together.

If you love the episode, John has also interviewed experts such as Derek Johanson, Andre Chaperon from Autoresponder Madness and Dane Maxwell from the Foundation.

Check out the Email Marketing Podcast here.

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