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Educational Marketing Part 2

Friday, April 26th, 2013

This is part 2 in a 4 part series on Educational Marketing

Moving the free line with educational marketing

Using Education In Your Marketing

Many experts and entrepreneurs think they are using educational marketing, especially online. They have created a website that is supposed to attract and educate individuals coming to their website. It is filled with features and benefits, services offered and potentially even some testimonials and case studies of work they have done.

But most do not truly educate and help the individual move closer to finding a solution to their problem, and most of all, it does not move them closer to knowing that their real solution to their problem is you!

If you know the importance of educational marketing you might have special reports, white papers, eZines and newsletters, videos or other forms of media that were designed to give valuable information to someone that is unfamiliar with you and what you do.

Where these media pieces fail to become truly effective pieces of consumer education is in their ability for the reader to draw the conclusion that they are now more educated about the problem they are having, the opportunity to find a solution and that you are indeed the right expert or business that they must do business with in order to get the solution they desire.

Thus the only three things you want your marketing resources to do are:

  1. To attract your exact target market and reveal the problem they are having in such a way that they feel, deep down, that you know their problem better than they do.
  2. To reveal, and then teach, that there is an opportunity to stop the problem they are currently having.
  3. To educate the reader on how you are the only solution, the ultimate expert, that can truly help them get the results they desire.

In the next post in this series, we will take a look at how successful businesses are using these strategies today to educate their clients that they are the clear choice of a solution to their problems.

Photo by stevegarfield

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