This is part 2 in a 4 part series on Educational Marketing
Using Education In Your Marketing
Many experts and entrepreneurs think they are using educational marketing, especially online. They have created a website that is supposed to attract and educate individuals coming to their website. It is filled with features and benefits, services offered and potentially even some testimonials and case studies of work they have done.
But most do not truly educate and help the individual move closer to finding a solution to their problem, and most of all, it does not move them closer to knowing that their real solution to their problem is you!
If you know the importance of educational marketing you might have special reports, white papers, eZines and newsletters, videos or other forms of media that were designed to give valuable information to someone that is unfamiliar with you and what you do.
Where these media pieces fail to become truly effective pieces of consumer education is in their ability for the reader to draw the conclusion that they are now more educated about the problem they are having, the opportunity to find a solution and that you are indeed the right expert or business that they must do business with in order to get the solution they desire.
Thus the only three things you want your marketing resources to do are:
In the next post in this series, we will take a look at how successful businesses are using these strategies today to educate their clients that they are the clear choice of a solution to their problems.
Photo by stevegarfield