In today’s Celebrity Expert Marketing Minute video, I am sharing some of the best envelopes that we have received and used to get the attention of the addressee. The envelope acts much like a subject line and it’s sole goal is to get your letter or message opened and read.
Take careful time to create, design and label your envelopes so your direct mail doesn’t end up in the “B” pile as Gary Halbert famously described.
When people sort their mail, they do so over a waste basket. Mail either goes into Pile A, the important stuff they need to look at right now, or Pile B, the trash.
Having a strong envelope, that uses specific ingredients ensures that your important message gets read. Enjoy the video!
If you need help creating your next Celebrity Driven Direct Mail Campaign, contact us today by sending Greg an email. He can be reached at firstname.lastname@example.org.