[Video] Creating Celebrity By Association

Monday, August 26th, 2013

In this episode of the Celebrity Expert Marketing Minute, Best-Selling Author Greg Rollett describes using known celebrities to boost your own celebrity by association. This is a great way to borrow social proof when entering a market or trying to build trust within your marketplace. In the video Greg shares an example of a local radio show playing on a station that syndicates Glenn Beck, Rush Limbaugh, etc and how he was able to work these celebrities into the conversation to create instant trust, recognition and credibility for the local talk show hosts. This is just one example of building your own celebrity through being associated with other well known figures in your space.

For those of you looking to build more trust with your market, increase your visibility with your prospects and become the ultimate celebrity in your marketplace, we have a few openings for private consultations this month. You can request a consultation by emailing

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